21 Best Email Marketing Software Tools 2022 (Ranked and Reviewed)
Last updated by Lachie Hiriart on the 21st March 2022
Selecting an appropriate email marketing software is essential to establish a list of loyal clients. The best email marketing software can help you achieve your objectives by sending tailored emails and tracking engagement. The best email marketing software is examined in this article.
Email marketing software has the best return on investment (ROI) — $38 to each $1 spent between marketing channels.
In addition, Gmail has 1.5 billion functional users, all of whom might be prospective clients.
What tool do you use to start email marketing today, and how do you get started?
Varying price ranges and characteristics are available for the top email marketing services, platforms, and software.
The majority of these tools are superb; all you have to do now is choose the one that best suits your needs.
There’s a tool for you whether you’re sending cold emails or seeking Gmail add-ons and extensions to assist you in delivering additional emails.
This manual will assist you in the following areas;
- Identify and choose the best email marketing software per your requirements.
- Spend as little money as possible on this business tool.
What is Email Marketing?
The use of email to promote and market products or services is a simple definition of email marketing. Email marketing uses email to foster and establish connections with your email subscribers to achieve a certain end objective, such as a sale.
Email marketing is a kind of digital marketing that encompasses search engine marketing, SEO, social media, blogging, and other tactics.
Direct mail was a means to reach people in their inboxes before email. Email marketing extends this concept to the internet by sending messages to users’ email inboxes. In contrast to direct mail, users must subscribe to your email list to get your messages.
What is the Best Email Marketing Software?
To select the best email marketing software, consider the following factors; reliability, price, technical support, ease of use, template designs, deliverability, integrations, automation, and any other features you require.
You should be able to simply design emails, categorize your list, tailor your messaging, and review analytics results with the best email marketing software. And most notably, they should reach consumers’ principal inboxes.
Finally, email marketing in entrepreneurship and online business is about providing the appropriate message to the appropriate user at the appropriate time.
Here are my recommendations for the best email marketing services and tools to try;
- Pabbly Email Marketing
- Constant Contact
- Campaign Monitor
1.Pabbly Email Marketing
Pabbly is an online platform that provides a comprehensive array of marketing tools for creating online forms, subscriptions, email marketing, and email list management. It also offers Pabbly Plus, a comprehensive business management package that includes these features at a moderate fee.
Whether you have a subscription or a free plan, Pabbly’s email marketing service does not limit you to capabilities like marketing automation, autoresponder emails, list management, subscriber segmentation, etc. You can send emails without incurring further fees by integrating in-built or 50+ external SMTPs.
You can improve your email marketing productivity with Pabbly Email Marketing by launching campaigns and sending bulk emails to all of your potential users in only one push. It also handles bounce and spam reports for all major SMTP services, including MailGun, Amazon SES, SendGrid, Mandrill, etc.
- A drag-and-drop editor that is simple to use.
- 500+ email templates that can be personalized in various ways
- Gathering leads and business-related data using subscription forms are used to collect leads and business-related information.
- To transit emails through several suppliers, connect SMTPs.
- MX cleaning can help you enhance open rates by deleting invalid emails from your mailing list.
- Deliver non-open emails a follow-up email automatically.
- Use autoresponders to interact with users without having to connect with them manually.
- Send emails on a pre-determined schedule to keep subscribers engaged.
Its email platform boasts a 99 percent delivery performance, and it’s a good choice if you need someone to clean up your list and keep your database updated regularly.
The price of Pabbly Email Marketing is determined by the number of subscribers you have.
Because of its strong automation features and delivery performance, ActiveCampaign is typically regarded as the best overall email marketing platform.
Machine learning is one of the most intelligent email marketing tools available. ActiveCampaign’s Intuitive Actions answer pertinent questions about your clients to take action on your behalf and guide them down the sales funnel.
ActiveCampaign also works with over 850 other apps, including Shopify, Facebook, WordPress, etc.
By automating your list categories, you can develop list triggers and shift people depending on purchases, follow-ups, dynamic email content, and more.
Email workflows are dependable and simple to handle. This information is integrated with their CRM, allowing salespeople to perform advanced lead scoring.
In addition, their lead scoring approach is adaptable. If you’re strange to lead scoring, it’s a mechanism of awarding points to certain email subscribers depending on their activities. Then, after they reach a certain point level, they can be engaged by your sales team or enter a new automated funnel.
The processes are as follows;
- You start by determining your engagement metrics. Anything from an email view or click to a consultation request or material download qualifies as a conversion.
- Then, based on these conditions, you apply your lead scoring rules and points. These should be determined by the level of work and the likelihood of conversion.
- Subscriber data travels to the Deals CRM once they hit a pre-determined point level, where they begin a new round of automation. Negative points are accorded for acts such as non-opens and unsubscribes. An email open could be valued at two points, whereas a link click could be worth five.
Large corporations use it to foster email leads in the most individualized manner.
Email deliverability is also a significant selling point, scoring better than all other email marketing platforms on this list. Their emails are less likely to be marked out as spam and have the best potential to reach Outlook and Gmail’s primary inboxes.
The price of your account is determined by the account’s functionality and the volume of your email list;
- Lite monthly plan ($9)
- Plus monthly plan (49)
- Professional monthly plan ($149)
- Enterprise monthly plan ($258)
A 14-day free trial is included with all plans.
Overall, if you’re looking for all-in-one email marketing, CRM, and marketing automation tools, ActiveCampaign is the ideal option.
GetResponse is a fully-featured web marketing tool that may help you expand your business. They provide:
- Email marketing campaigns.
- High-converting landing pages.
- Webinar software to aid your email marketing strategy and efforts.
Autofunnel, a platform with 30+ ready-made landing pages, sales sequences, and email templates, is the major highlight here. You can also select your desired objectives.
Autofunnel is the key to whether you want to increase lead generation, sales revenue, or webinar enrollment. They’re created to grow your email list and increase the conversion rates of your funnel.
On the negative, most of their 500 templates appear old, and their deliverability is in the mid-range compared to others on this list.
GetResponse’s advanced automation features, on the other hand, are one of its strongest assets. You can automatically create several advanced qualifiers to classify your lists automatically. Their drag-and-drop builder is also incredibly user-friendly, making it simple to create high-quality emails.
It is an excellent email marketing tool for creating automated landing pages and sales funnels.
You can commence with a 30-day free trial and upgrade to the Basic Plan for $12 monthly. Yearly plans also save you approximately 18 to 30 percent.
MailChimp is one of the most well-known brands in email marketing, with over 14 million subscribers and over 1 billion emails delivered daily.
Their free package allows customers to have up to 2,000 subscribers and 12,000 email campaigns monthly, which is enough for small business owners.
Autoresponders, analytics, transactional emails, and a slew of third-party plugins are all included in their free package. For Android and iPhone, there’s also a free Mailchimp app.
They charge directly proportional to the size of your email list, so if you have more than 2,000 subscribers, you’ll be charged $30 monthly for their 2,000-2,500 plan.
With over 17 million subscribers a few years back, MailChimp may be the most well-known free email marketing service.
Give MailChimp a shot if your demands are simple and you want one of the most basic options.
Constant Contact has been in the email marketing space since 1995 and changed its name in 2004. They joined the Endurance International Group in 2015, a powerhouse that also includes HostGator, Domain.com, and Bluehost.
The firm’s ultimate purpose, according to its website, is to assist small businesses in navigating the web’s potential, promise, and power.
They provide 100+ modern smartphone templates to attract and retain clients, real-time analytics and reporting, and bonus features like polls, events, and coupons.
Event management, including the ability to handle invitations, bookings, and tickets, is one of their most distinct advantages.
At over 90%, email delivery performance is above the ordinary and among the best email service providers.
The cost of Constant Contact is determined by the volume of email contacts in your list. For up to 500 contacts, their paid options start at $20 monthly.
Their drip campaigns are intuitive and easy to utilize. Simple sequences can be created, but you can’t integrate conditions or utilize advanced filtering.
Finally, if you want specialist features like event management and excellent email deliverability, Constant Contact is the way to go.
Moosend is an email automation service that lets you grow your email list, customize your messages, and automate operations so you can concentrate on your customers.
In their campaign builder, they feature uncomplicated drag-and-drop email templates. You can use this tool to add text blocks, images, social symbols, and other elements to your emails. They provide a big selection of interactive email templates with various themes that look fantastic on mobile and desktop.
The marketing automation features are where Moosend shines. Using their ” Recipes ” (pre-built automation frameworks, you can automate communications via upsells, customer interaction, and customer retention using their “Recipes” (pre-built automation frameworks).
Triggers, control steps, and actions are the three fundamental modules of any automation. When you incorporate all three, you’ll be able to sort email list sections and send messages when certain events occur.
Other notable Moosend features entail;
Automation workflow: These templates make it simple to customize your emails and meet customer demands.
List segmentation: Customer activity, such as performance metrics, discarded cart emails, and more, can be used to segment your list.
Landing page builder tools: Drive sales by creating bespoke webpages with email signup applications.
Customer support: Phone support is included in every premium package. All custom corporate services include an account manager and phone, live chat, and email support. They also feature video tutorials and a large knowledge base to help you with your difficulties.
Custom Opt-in forms: You can design and develop custom forms to allow visitors to sign up to your email list.
Reporting tools: Their analytics tools give you an overview of your key email data.
The price of Moosend is determined by the number of email subscribers on your list. Users with less than 1,000 subscribers offer a free subscription that incorporates signup forms, analytics, and the option to send unlimited emails.
Paid Moosend plans start at $8 monthly and increase the price as the subscriber base grows. Their enterprise options encompass migration and onboarding assistance and Security Assertion Markup Language (SAML). Page builders, transactional emails, and SMTP servers are included with every subscription account.
Mailigen is a cloud-delivered email marketing solution for small and midsized enterprises in various fields, including advertising, e-commerce, media, banking, and more.
Email automation, email list segmentation, campaign analytics, online surveys, signup form builders, and pre-made templates are important elements.
Text message features and online survey integrations are also available to users.
Users can drag and drop images, text boxes, and other components to create the perfect marketing emails with Mailigen. Users can build and manage campaigns using design tools, customizable templates, and email styles provided by the service.
You may easily configure emails with nine various sorts of content blocks and even add unique content using if/or expressions.
Another strong feature is the open API’s capabilities. Mailigen integrates with the most popular plugins, including WordPress and Zapier.
They also integrate with e-commerce sites and social media platforms like Twitter and Facebook.
The price is stratified and scales according to the volume of email followers you have. It costs $10 monthly for small lists of up to 500 members. You’ll pay $25 monthly if you have 2,500 members and $400 per month if you have 100,000 subscriptions.
If you have an email list of more than 150,000 people, they provide tailored high-volume rates.
You can get going with a 30-day free trial if you’re searching for powerful email marketing software that interfaces with various apps and has an open API.
SendPulse is a fairly recent free email marketing software launched in 2015 and has received positive feedback from both newbies and advanced users. Their free mail plan is quite substantial, allowing you to send up to 15,000 emails monthly and have a list of up to 2,500 subscribers.
Upgrade to a premium plan to eliminate the limits, starting at $6.40 monthly (billed yearly).
Even though the free plan has many emails send restrictions, some customers have complained about poor performance and limited design selections. On the other hand, advanced features such as push notifications to many devices and SMS workflow compensate for any performance difficulties.
You can also get started free when you register for a SendPulse account.
One of the direct and easiest ways to design, optimize, and deliver quality emails is to use their email marketing software. HubSpot, email marketing software, is the most comprehensive marketing platform available. Whether you’re a small business or an established enterprise, they provide many personalized features that you may pick, plan, and update.
You can either utilize one of their pre-made email templates or start from scratch when generating an email. Images, text, dividers, buttons, and various other lathes and elements can all be added to these templates.
Their email editor is the most easily operated on the market, in my opinion. It’s faster and easier to use than the other software on this list.
Once you’re satisfied with your email layout, test it out on several recipients, gadgets, and email clients such as Apple Mail, Office 365, and Gmail.
This is a fantastic tool. Depending on the end user’s email client, preview text, email subject lines, and the message can all appear different. Your emails will look good in any mailbox, thanks to these previews.
HubSpot’s customization is another plus. You personalize text using standard merge tags like the recipient’s first name, just like normal tools. HubSpot takes it to the next level.
You can also tailor material to a user’s device, location, and list section. You may also use A/B testing to optimize your subject lines and content for clicks and opens.
After that, you can utilize their Smart Send feature to send and publish your email. You can use this function to change the time of your send to result of increases.
It’s time to look at your analytics after sending your email. The HubSpot analytics chart provides statistics on opens and clicks and unique data on how long people spend looking at your email.
One of the finest reporting methods for determining how interesting your email content is is to see whether subscribers read, scrolled, or glanced at it.
For instance, you might see that your subscribers only read your emails for a few seconds. This enlightenment aids you in determining which type of email content needs improvement.
Another pro of HubSpot is that it consistently sends emails to users’ inboxes. They have a solid email deliverability rate of 99 percent. These large figures result from good domain authentication settings with SPF and DKIM data and the ability to examine and test emails completely.
Furthermore, their email marketing tool is only one part of their offering. Their Marketing Hub Starter Package provides the true value.
Email marketing is included in this entire marketing platform, as well as everything else you need to integrate your sales and marketing efforts;
- Comprehensive CRM
- Mobile optimization
- Email and phone supports
- Form builder
- Customized calendar to fix appointments
- Automated sequences
- Inbound lead, email, and ad analytics
- Gmail extensions to automate outreach and to monitor email sends
- Because it precisely matches your inbound and outbound marketing most effectively, HubSpot is a good choice for the best email marketing service.
Omnisend takes email marketing further by integrating it with social networking sites, push notifications, text, Whatsapp, and other channels. In more than 130 countries, its email marketing software is used by over 70,000 marketers.
Omnisend can send more specific information to visitors across channels and applications for e-commerce businesses. They achieve this by analyzing user device choices and website browsing activity depending on any custom events you establish.
For instance, you can monitor user actions on your website and then within introductory emails, discarded cart emails, and post-purchase automation series to precisely classify messages.
They also work with all major eCommerce platforms.
You can use Omnisend to increase sales using Shopify, BigCommerce, Magento, WooCommerce, or another e-commerce platform.
With their Standard Plan, you can deliver 6,000 emails monthly and use their automation tools for $16 monthly. Examples include engaging signup forms and email elements, SMS marketing, notifications, and product suggestions.
Users will receive notifications depending on the products they’ve engaged with on your site, which is great for e-commerce conversion rates.
Omnisend is one of the greatest options for multichannel brands looking to successfully promote and remarket to their customers.
You can begin with their free plan, and paid options begin at a $16 monthly subscription.
MoonMail is an Amazon AWS-based virtualized email marketing software. They’re an excellent omnichannel alternative, with the ability to deliver communications via phone, email, Whatsapp, SMS, chatbots, and Facebook Messenger.
This type of event-based interaction is ideal for marketers that want to communicate in ways other than email.
They have a drag-and-drop editor and templates, just like many other tools on this list. Their engaging email headers are a nice feature. Using CSS and HTML, you may add features like menus, fades, color changes on hover, opacity changes, and more.
They also offer outstanding customer service and a robust knowledge library to assist with frequently asked questions.
MoonMail’s free plan has a lot of constraints. It allows you to publish campaigns to up to 2,000 subscribers and send one every day. However, you can only deliver to 10 recipients per campaign.
However, one of their major selling points is that users can only pay for emails delivered rather than the number of members on their list.
Using their open API, you may send messages to Facebook Messenger, WhatsApp, and other chatbots.
They also have a Shopify app that allows e-commerce firms to send autoresponders and discarded cart emails to customers.
MoonMail is a wonderful solution for marketers and small businesses willing to send more creative and engaging emails and leverage APIs to broaden their reach.
The Lite Plan costs $44 monthly and is your safest choice. This subscription allows you to send up to 50000 emails each month and store unlimited contacts in your email list.
Automated email bounce maintenance, spam alerts, adherence tracking, automation, and premium support are all included.
Sendinblue is a direct and easy-to-use email marketing service that offers a free plan with unrestricted contacts and 300 daily email newsletters. If you’re enthusiastic about developing your list, their Lite subscription, which starts at $20 monthly and includes up to 40,000 monthly sends and no daily mailing restriction, is a good option.
Their free platform is structured to be simple to use. Its ease of use allows you to quickly design professional-looking templates, introductory emails, and site opt-in forms. Their free package includes CRM and live chat and one automation workflow for up to 2,000 contacts.
Sendinblue also employs AI and machine learning to deliver emails during the most engaging times of the day.
You may also see real-time statistics and generate reports with indicators such as open rates, delivery performance, click-through rates, and heat maps.
Their email automation processes are one of their main qualities. These enable you to create unique workflows for your subscribers based on their actions in the funnel and your website.
These automated triggers do tasks such as emailing and SMS messages, stratifying your contacts into different lists, and updating their data in your database.
You can go with their Lite Plan for $25 monthly if you desire budget-friendly advanced email marketing automation software.
Gist is a marketing automation, online chat, and email platform that gives you a complete 360-degree picture of your company.
They also include additional features like event tracking, which allows you to watch what your visitors do on your website, and a knowledge base, which allows you to provide computerized customer service.
Gist’s chatbot features are where they shine. Their GistBot pre-qualifies leads and schedules appointments for your salespeople 24 hours a day, 7 days a week, in any language. You can assign chats to various team members, send private comments, and keep track of them with simple open/close indicators.
Additionally, you may design visual workflows to enroll and convert customers using their automation capabilities. To assess customer behavior, classify your audiences, and offer the correct message at the right time, you build actions and tags.
Gist is a superb all-in-one marketing solution for firms trying to improve leads for their sales force, with powerful online chat, event planning, and marketing automation.
You may get started for free and receive two support seats.
AWeber is used by over 100,000 email marketers and has functions tailored to small businesses. You get answers quickly and can focus on building your business with strong phone and email assistance and helpful support videos and articles.
They provide list management capabilities, drag-and-drop email builders, and analytics reports, just like the other software on this list.
You may transfer an email list and establish a database with AWeber list management using standard file types like XLSX, XLS, TSV, TXT, and CSV.
They make it easy to maintain your lists by automating any rules you create. Using their marketing automation capabilities, you can also design an autoresponder workflow dependent on behaviors like link clicks, email opens, link, site visits, and sales.
One of their marketing features is their 700 design templates, compared to MailChimp’s 80 and GetResponse’s 500. Some of their layouts appear archaic, but others are attractive and reminiscent of high-quality Instagram promotions.
In addition to normal fonts, they just added the ability to employ web fonts.
AWeber is a fantastic choice for small business owners because of its many template styles, competent support team, and technical knowledge.
With AWeber’s free account, you can get started, including signup forms, limitless landing pages, automated email campaigns, award-winning 24/7 customer service, and hundreds of sophisticated integrations. The Pro plan from AWeber costs $19 monthly and is dependent on the number of members on your list.
ConvertKit was created by and for creators. They know their client’s needs and know what it involves to build an internet following.
They have captivating forms, use automated emails to enhance conversion rates, and manage your subscribers to optimize interaction.
Bloggers who desire to send personalized, text-based emails can use templates that seem like they came directly from Gmail.
Additionally, they offer sophisticated email sequences based on both site and email behaviors. They have some great list segmentation possibilities, thanks to their powerful triggers.
ConvertKit is also a good choice for several reasons;
- To personalize your email funnels, you can utilize advanced segmentation depending on different behaviors.
- Your text emails seem professional and are free of off-putting email branding.
- Text-only emails will suit best for your blog. Don’t be concerned about sophisticated design elements, a slew of imagery, or including your brand.
Finally, it’s an excellent platform for creating lead funnels.
For instance, if a salesperson sought to complete a significant transaction, they might use a call or a simple SMS email. They wouldn’t send a marketing email with many images and logos.
Their paid plans start at $9 monthly and include a free plan for up to 300 users. This makes it an excellent option for bloggers who want to create high-converting sales funnels.
Automizy is an email marketing tool that aims to boost open rates by providing you with all of the tools you’ll need to enable your emails to stick out in a congested inbox.
Building automation, sending campaigns, creating forms, and managing your contacts are all included in Automizy’s email marketing toolset.
You’ll find everything you need to actualize your email marketing objectives in one simple interface.
When you use Automizy, you’ll get access to tested-and-true email marketing best practices to help you raise open rates, establish email automation, effortlessly resend campaigns to non-openers, and save time with automation blueprints and email templates.
Automizy provides a subject line checker to obtain rankings for your subject lines before delivering them, which will help you enhance your email open rates. This tool uses data from over 1 million ads to estimate topic line performance.
Finally, you may conduct A/B testing on automated emails. Write up to four different subject line variations and let your AI choose the best one.
Start for $29 monthly, and you’ll have access to all services, including an easy-to-use email workflow builder to help you sketch out your best-converting email sales funnel.
Campaign Monitor is an excellent comprehensive email marketing software created in 2004. There isn’t a single distinguishing quality that distinguishes them. There is something to be said, though, about doing everything well.
They are a multinational firm with people-first values, a service quality score of 99 percent, and a Giving Back program.
Every year, Campaign Monitor workers contribute tens of thousands of hours. They donate resources to at-risk community organizations, donate goods to local food banks, and pick up garbage from local parks and beaches.
Their eye-catching email template themes are suitable for both non-profits and enterprises. Furthermore, its service quality and people-first approach set them apart from the competition.
Their email builder, for starters, allows customers to completely customize their designs, right down to individual color selections and web fonts. With their Premier Plan, you can encrypt sections of emails if brand standards are important to your company. This increased security aids in maintaining your brand’s consistency.
Attaching videos from Vimeo or YouTube to your emails is an added advantage.
Then, based on email actions and triggers, their automation package is identical to other platforms. Campaign Monitor also stands out at data segmentation, allowing you to exclude various segments and apply advanced criteria before sending emails.
They feature over 250 pre-built integrators with third-party software such as WordPress, Salesforce, and Magento.
Finally, the cost of the Campaign Monitor email marketing tool is slightly more than that of the other email marketing tools on this list. The Basic Plan costs $9 monthly and allows you to send 2,500 emails. Once you’ve reached this limit, I propose their $29 monthly Unlimited Plan.
Give attention to the size of your mailing list — pricing changes drastically as the size of your mailing list grows.
The Basic subscription package costs $299 with a list of over 25,000 members, while the Unlimited subscription package is $699.
Primarily, if you value quick assistance and well-designed templates, Campaign Monitor is deserved a go.
Benchmark is a comprehensive email marketing software that is simple to use. Its key features include an easy-to-use email builder, advanced automation campaigns, and list-building tools such as polls, surveys, and opt-in pop-ups.
To begin, you may utilize their email signup forms and pop-ups to encourage people to join your mailing list.
You may use triggers to add users to automated email processes like introductory series, post-purchase series, deserted cart emails, and more once they’ve joined.
To establish a loyal audience, you may develop users on your list with surveys, polls, and professionally crafted emails.
A/B testing subject lines, text, and shipping times are among the analytics options available in Benchmark. They also have a handy inbox checker showing how your email will appear on all email platforms.
Finally, they operate with over 300 different services. You can use Facebook signup forms, a WordPress plugin, Zendesk, Google Docs, PayPal, and many other SaaS platforms to broaden your email capabilities.
Benchmark offers a free trial period before upgrading to their premium programs, which start at $13 monthly.
Mailjet is a Paris-based email marketing service that was founded in 2010. You’d expect a high-quality, speedy email service from a company with a name like Mailjet, and they do offer that to some extent.
You earn 6,000 email delivers monthly or 200 email addresses daily for unlimited contacts with their free plan. These features are useful if you have a large mailing list yet only send a few emails daily.
You can upgrade to their premium account for $15 monthly to eliminate the send limits, get 24/7 assistance, and send up to 15,000 emails monthly.
Mailjet is a useful tool for larger lists because it has an intuitive and simple user-friendly interface and no limit on list size.
Ontraport may not be the name that strikes the mind when you talk of email marketing. They have, however, been in operation for nearly 13 years, employ over 100 people, and generate over $10 million in annual revenue.
They’re best recognized as a customer relationship management (CRM) solution first, then later on an email marketing platform.
Their Campaign Builder, a live reporting platform, and visual marketing automation is their main feature. You can use this tool to create sequences and communicate in real-time with other users.
Ontraport includes a robust block-based editor with plenty of contextual help and hovers controls to assist you with any problems you may encounter while creating campaigns.
One drawback is that their Basic subscription plan, which starts at $79 monthly and only permits 1,000 contacts, is not scalable. The monthly charge doubles to $147 monthly whenever your email list increases from 1,000 to 2,500 members.
This software is suited for sales-driven enterprises in high-end B2B or B2C industries, where automation and sales workflows are more important than mass emailing massive lists.
Mailerlite is used by over 600,000 individuals all over the globe. They provide tiered pricing depending on the scale of your contact list.
They’re noted for their user-friendly interface, outstanding email and phone service, and reactive email designs. If you have less than 1,000 email subscribers, you can start with their lifelong free subscription.
You can dispatch up to 12,000 emails monthly with this free service, which offers limited capabilities.
When you upgrade to their $10 monthly plan, you access all features that aid your email marketing strategies, such as embedded forms, a landing page builder, and pop-ups.
With Mailerlite, you can monitor the outcome of your email marketing campaigns with a click map and data on opens by locale.
They also have several fantastic features, such as;
- A landing page builder that is both robust and simple to use.
- Email surveys
- Effective email delivery performance
- Live 24/7 customer service via email and chat
- Template gallery
Mailerlite’s price tiers have something for everyone, with a free subscription for up to 1000 subscribers.
Overall, Mailerlite is a good pick if you want flexible pricing, strong deliverability, and don’t have a massive list.
How does Email Marketing Software work?
Email marketing software sends out mass marketing emails to your list of subscribers via web platforms. This strategy enables you to recruit new consumers better, strengthen relationships, and increase client loyalty.
Without spending on expensive ad space on Facebook or Google, you can seamlessly reach your audience where they are using email marketing campaigns.
Some of the most important aspects of the best email marketing software are;
When a person enrolls in your mailing list or takes action on your website, you can send email sequences. Completing a purchase or jettisoning their shopping cart are two examples.
2.Custom email templates
Email campaigns can be created by dragging and dropping. Take the coding out of email marketing to concentrate on adding content and visuals.
By dynamically modifying merge tags in your emails, you may tailor them for each email list subscriber.
The more time invested in engaging with your email list, the more information you’ll get, such as interests, open rates, purchase history, etc.
Purchases, click-through rates, open rates, and other metrics are part of email marketing statistics.
Other fun aspects of incorporating contests, polls, events, and coupons into your campaigns.
What Makes Email Marketing Platforms So Beneficial?
Email marketing is essential since it is one of the most effective ways to establish a devoted following, generate revenue, and reach users where they spend their time – in their inbox.
When users join your email list, they are interested in your service and are willing to receive your mails. Because 74 percent of buyers say word of mouth influences their buying decisions, email is a logical extension of their ability to acquire and distribute relevant information.
Furthermore, if you’re in sales, email is the 3rd most valuable news source for B2B audiences, trailing only personal workplace relationships and industry thought leaders’ suggestions.
You may deliver messages at scale at a low cost, interact with warm leads without cold email marketing, and avoid paying the price outside of your monthly membership by picking the best email service.
More advantages of using email marketing services are as follows;
- Email marketing is low-cost and has a proven return on investment. A $44 ROI is possible for every dollar spent.
- Creating eye-catching and mobile-friendly emails is a delight due to pre-designed email designers’ ease of use.
- Email is one type of multichannel marketing that helps to increase brand exposure and client loyalty.
- You engage with your customers right where they are — in their mailbox.
- Marketers may use email to get to their target demographic with relevant, targeted, and dynamic messages — 74 percent of marketers believe that customization boosts consumer engagement.
- Welcome emails, abandoned cart emails, and post-purchase emails are examples of automated emails that can help you create extra revenue with little effort and time.
- Whether you’re an established enterprise or small business, you may find simple-to-use tools for email marketing.
Email Marketing Best Practice?
Composing a text and mailing it to a list of contacts isn’t enough for email marketing. There are numerous email marketing best practices and industry criteria to meet.
Here are some of the most constructive email marketing practices for this year;
1.Buying email lists is a bad idea
People want to engage with your business and get your message, so email marketing is effective. Buying email lists undermines their confidence by flooding their inbox with something they don’t want.
And the consequences for breaking these rules are severe. As a result, visiting the spam folder is the last thing on your mind.
A strong open rate is essential to the success of your email campaigns. If you engage with a purchased list, you’ll certainly have low open rates, spam accusations, and even blacklisting.
It bears reiterating, especially in light of the new General Data Protection Regulation (GDPR) implementation; shy away from buying email lists. You should also clean your email list on a timely basis to keep your contacts current.
2.Use Merge Tags to personalize your content
“Dear first name,” in opposition to “Dear Member,” is a more personal email address. Any information you get from your subscribers should be used to tailor the content you send them.
A merge tag can shoot if the item matches in a column next to the subscribers’ email address in a CSV file. A merge tag is an element of ESP-specific code that allows you to insert unique data from your email list into your emails.
The most prevalent merge tags available to an email marketer are first and last names. You can also use additional cards, such as the company name, the number of emails opened, the date of the last visit, survey data, or products purchased.
Getting your email more personal begins with using merge tags in your opening remarks.
3.Create intriguing subject lines
Email subject lines should be brief, intriguing, and generate a feeling of urgency while offering enough information to understand what they’re about to receive. Does this sound perplexing? Don’t be concerned — it isn’t.
Between 30 and 50 words should be used in the subject line. Email providers frequently chop off subject lines that are longer than that. They should be able to go beyond the clutter and entice consumers to take action. Your open rates will increase if you use symbols and numbers, well-thought-out emojis, and interesting discounts and offers.
4.Create a welcome email series for new subscribers
Email automation is a useful tool frequently used to send emails to new subscribers. When new members join your mailing list, these free autoresponder emails are sent out automatically.
You can send these emails every other day to your subscribers. Based on your business goals, you are the only one who knows the proper cadence for these emails.
A welcome email series is advantageous since it operates on autopilot, integrates your list, and converts traffic into sales. An e-commerce company, for instance, might provide a 10% discount on the first welcome email. They can include links to their social media accounts, brand story, and product catalog in emails 2 and 3.
5.Make sure your emails are properly formatted
Emails must be within 500 and 600 pixels wide; any broader than that, and readers on mobile devices may have to navigate horizontally.
Do not use a “no-reply” email address in your “from” line, such as email@example.com. Make it a name that your subscribers will identify right away.
Place your key marketing text and call to action above the fold to ensure that most of your subscribers see it immediately.
Adhere to three fonts or less in your email content and graphics, and ensure sure the design complements your brand’s aesthetic. Finally, put your logo at the top of the email so that receivers can immediately recognize your business.
That’s all there is to it. I hope that this list of the best email marketing service providers will assist you in selecting the best platform for your online business.
Given the abundance of excellent tools available, determining your budget and which features are most important to you ultimately determines your budget.
Startups necessitate different characteristics than established businesses, so you’ll be able to locate the appropriate fit by focusing on price, template designs, deliverability, ease of use, and the particular features you require.