How To Start A Online Course 2022
This post shows you how to create online courses that draw students over like a lure. Creating online courses does not, despite popular assumptions, necessitate a big sum of money. You can create profitable online courses for a free price if you know what you’re doing.
While money can be utilized to expedite some processes in designing an online course, it isn’t even close to being a major determinant of success. The ten actions outlined in this article are the most important variables for course creation success.
Creating a best-selling online course requires time and dedication, but not essentially money. Assessing your target audience and creating a compelling course outline are the most important aspects of the e-learning industry’s success.
If this is your first time creating an online course, read and follow this guide carefully. Don’t skip any of the actions listed here, even if they appear insignificant or insignificant at first glance.
There’s a reason why all of these processes are stated here. Consider this article a work order for how to create an online course. You’ll be prepared to start creating your online course when you’ve ironed out most, if not all, of these course creation process.
Here’s how to make a successful online course
- Choose a topic for your course
- Determine your target audience
- Gather and organize your knowledge
- Make an online course outline
- Choose Your Online Course Software or Platform
- Create course content
- Make certain your content is relevant
- Create a community for your online course
- Obtain feedback for your online course
- Adapt, modify and update
Choose a topic for your course
You must plan for any serious entrepreneurship project. Unless you’re quite certain you understand what you’re doing, making things up as you go along is a good way to wind up flat on your face. The first step in creating an online course should be deciding on a core emphasis topic.
And besides, you can’t spend your entire course meandering over a broad spectrum of a single subject. Both you and your learners would be wasting their time.
The subject of your course influences your teaching style, audience, and various other elements. You must choose a particular subject for your course early on in the process of producing a successful online course.
Do not even attempt to cover too much ground in your first course. When it comes to creating an online course, a typical early mistake is making one course for each topic. From the perspective of a student, that is a poor concept.
Learners are overwhelmed by large amounts of dispersed information within a single course. And, from a business perspective, that’s a far worse idea. Concentrating on short courses instead of a single massive program allows you to sell more and improve early editions.
Make sure to allow enough flexibility for the future when creating your first online course.
When choosing a topic for your course, consider the following;
- Are you an authority on the subject?
- Is there adequate interest in the subject?
- How far will you delve into the subject?
Consider these first steps very carefully. They’ll serve as a starting point for online course creation. Your course is bound to fail if it does not have a firm foundation.
Determine your online course target audience
After you’ve decided on a topic for your online course, you’ll need to figure out who your target audience is. The target audience for your course is the section of society too which you’re writing it.
Be specific once more. The target audience is too broad and non-actionable to be defined as “anybody willing to participate in my course subject.” Instead, focus on identifying your target audience’s main demographics;
- Gender: MOOCs have a gender split of 47 percent male and 53 per cent female on average. However, in some fields, such as engineering, the proportion can change drastically, with male students accounting for up to 85 per cent of pupils.
- Employment status: Is your course designed to train already employed professionals? Is it intended for job seekers looking to switch careers in a new field?
- Level of education: The students generally enrolled in online school/courses have a Bachelor’s degree or higher. Customize the course’s sophistication to suit your target audience’s academic ability.
- Age: Online students are, on average, 34 years old. This number may vary depending on the subject of your course. Make appropriate changes to your teaching and writing methods.
It is not always easy to identify all of these demographics. If you’re having difficulties identifying your target demographic, try social media.
Target Audience Research Using Social Media
Regarding target audience study, social media may be a wealth of information. Different platforms exist and can be utilized to achieve the same result, but none works, and social media creates connections.
Make a post and track how many people respond. What constitutes a healthy reaction will differ depending on your field, so modify accordingly.
Here’s one great way to use social media for audience research;
- Identify a Facebook group related to the subject you want to teach.
- Create a group post describing your desire to create an online course.
- Request a one-on-one interview with the people who respond to your article. You might also conduct an online course survey.
- Collect information about the demographic and their learning preferences.
- Examine the data and look for patterns in the responses of various persons.
- Finally, you now have a better understanding of who your target audience is or what they want to learn.
Gather and organize your knowledge
To create a good course, you must organize your information based on your course idea.
You can begin working on the course once you’ve established what you’re teaching, that you have people to educate, and that you can teach them anything worthwhile. That implies you’ll need to gather your information.
You will have to know much about the subject so a newbie can learn a lot from you, and maybe a little more. There’ll always be students who are quick to pick things up than others or require a little more information to comprehend the lesson fully. To assist them, you will have to have a sufficient number of puzzle pieces available.
It is not enough to have understanding alone. You must also know how to convey it coherently to a learner and that they can comprehend it. As with most people, shoving facts will not work; otherwise, we don’t need teachers or schools.
So, once you’ve gathered the necessary information and insight, you’ll need to package it. What should you learn right away, and what should you save for later? What is the logical link between one subject and another? When is it appropriate to consider a pupil to have learned much about a subject? These are all things to think about while putting together the structure of an online course.
It’s as much to you as it is for the learner. You could lecture with ease if you have the right connections and structure in place, and your students will have an intuitive grasp of what you’re attempting to teach them. With more organic interconnections, the retrospective will be considerably easier.
Make an online course outline
It will take more than one day to create an outline for your online course, so be patient!
So, you’ve structured your knowledge — that’s excellent! Now it’s time to consider how you’ll impart that knowledge to your students. Outlining is identical to structure; however, we’ll start filling in the blanks this time. You’ve decided what you’ll teach, but now it’s time to figure out how you’ll teach it.
To put it another way, here’s how to outline your online course;
- Determine the most important learning objectives
- Make a list of the skills required to achieve the primary learning objective.
- Create course modules using the skill checklist.
- Set learning objectives for each of your course modules.
If you’re having trouble coming up with an outline for an online course, examine the following;
- Brainstorming ideas for online course creation
Determine the most important learning objectives
“What will my students have mastered after they finish this course?” ask yourself. What will students be able to demonstrate once they’ve completed your course? What skills will they be able to use now?
This ties up with the previous two; once you’ve decided on a topic and determined your target demographic, you’ll need to figure out what kind of value they’ll get out of your course.
This is advantageous to both you and your students. It will assist you in structuring your materials because you should be questioning yourself at every step, “Will this achieve the goal I desire?” Is it pertinent to what they should be learning? This is crucial when creating an online course since it provides direction and a clear endpoint.
Rather than wobbling around with new material in their brains and no direction to put it toward, students will have a definite aim to work toward. Furthermore, if they understand how your course will benefit them, they will be more driven to complete it.
Make a list of the skills required to achieve the primary learning objectives
To achieve a solid online course outline, you must first determine which skills are most important to your students. This is when the learning objective that was previously selected comes in useful. If you haven’t yet settled on a learning objective, consider this; what is the most important skill you want your students to gain from your course?
After you’ve determined your online course’s learning objectives, aim to answer the following question;
What skills are required to achieve the learning objective?
Make a checklist to answer this question. A checklist that includes all of the knowledge, skills, and abilities that the student must possess by completing the course.
Create course modules using the skill checklist
You can begin creating online class modules when you’ve prepared a checklist of the skill sets required to achieve your intended learning outcome.
Proceed by clustering skills in the closely connected checklist, as this will help you construct more relevant modules for your course. Also, avoid cluttering your course with unnecessary content.
Continue to ask yourself which qualities are genuinely important for obtaining the intended learning outcome while compiling the checklist.
Then reorganize the checklist per the skill’s severity. Keep the fundamental skills at the start and the technical skills at the conclusion. Continue to combine closely similar skills, and you’ll end up with sets of skills that serve as milestones toward a final learning outcome.
After completing these steps, you’ll have a basic modular framework for your online course.
Set learning objectives for each of your course modules
Defining a learning goal for the course is among the most crucial aspects of establishing an online course. There’s more to it, though. Every online course is divided into sections, and each segment must have a distinct learning objective.
Consider lessons and sections in an online course the same way as modules in a graduate degree are viewed. Online courses should follow a similar format, with each section focusing on a specific learning result for the learner. A sociology degree, for instance, can include courses in history, government, and anthropology, all of which have unique learning objectives.
Each portion of your online course should help the learner grow somehow. Ensure the sections of your course flow naturally, with each one elaborating on the previous ones. Some alterations will undoubtedly be minor than others, but even minor changes can help or hinder a student’s willingness to complete your course.
Brainstorming Ideas for online course creation
If you’re having trouble putting together an online course outline, try answering the following questions;
- What is the foundation of your topic?
- What is the definition of an opening lesson that sets the tone for the rest of the course?
- What’s the next step after that?
- Where does your course come to a close?
Consider these questions and how they might influence your course planning. Keep your eventual aim in sight at all times. You’ll need to teach just the proper number of classes to achieve the desired result.
If you have few lessons, your students will not learn enough; if you have many, you risk including irrelevant information or, worse, exhausting your students.
Choose Your Online Course Software or Platform
What are your plans r putting your content to the public? Do you have your own website? Or perhaps on a pre-existing platform such as Udemy? Each option has advantages and disadvantages, and deciding on a platform is an important component of creating an online course.
You have complete control over your website, brand, and price when you have your website. Of course, there are the problems of marketing, getting the message out, luring students, settling with payments, and a slew of other issues to contend with.
A pre-existing platform comes with its own set of issues. A marketplace will gladly display your course next to one of its competitors, and its valuation options will be far more limited. The platform’s functionality constrains your options.
Even Udemy has a unique problem: with so many popular online courses in its catalog and many students already using it, you’ll likely get lost in the sea of options and never be seen again.
Create the course content
After completing the structure, you’re ready to begin creating your online course! This section delves into the specifics of the course’s development.
To create a fantastic online course, here are a few ways to achieve your set objectives;
- Selecting the types of the online course content, you’ll use
- Writing, recording and editing your content
- Developing grading and evaluation procedures
Types of online course content
How will you offer your teachings, in other words? There are numerous options available to you, and how you choose to proceed is totally up to you. You have various options to pick from, each with its own set of advantages and disadvantages.
However, here’s a helpful hint; You should consider employing more than one form of online course materials if you want to produce a truly productive and interactive online course.
The three main categories of the online course content you can develop are as follows;
- Video and image content
- Text content
- Screencasting content
Video and image content
The visual stimulation of the student is an easy technique to make online courses highly engaging. This includes videos and images. The most straightforward way to incorporate videos and images into an online course is to design it like a Powerpoint slide:
- With a strong microphone and strong articulation, speak through each “slide.” include some related videos, or better yet, make your own.
- Include appropriate photos to complement text blocks.
You’ve got the start of something significant if you do all of this. Naturally, the preceding handles the web and an online course as if they were books. That’s true, but it’s not taking advantage of the tools you have at your disposal.
Even while presentations are more engaging than plain text, they remind students of their dreary school days.
Video is an important component of creating an online course, and these days, a good camera and adequate video editors won’t cost you a lot too much. As a result, you can shoot your video lesson and apply your voice to the mix.
You may begin to duplicate the feeling of a tailored lecture using video, text, and the actual voice of an instructor guiding them. Making an excellent video deserves its article, such as this one.
Video-based online programs are among the most popular currently available, and for a good reason. They’re simple to follow and engaging. Furthermore, they enable teachers to create a better bond with their students.
Classic lectures with text are always available. Delivering several text-only sessions, ideally with a strategic framework for future reading, would require the least amount of effort.
Of course, this would be tedious; you’ve essentially published a book or a collection of blog posts, and you could do it just as well that way.
That isn’t to say you shouldn’t use text at all; in fact, several online courses require it. You should, however, include more varieties in the mix. Not because the text itself is dull, but because reading alone is ineffective for learning. Other techniques to supplement our learning regimen, in addition to the bread of text, are required.
And, of course, you have another alternative because you have your computer. Screencasting is still deemed video. However, this time it’s of your computer monitor rather than yourself. If you have practical stuff you’d like to display to the students, you can have a second camera focussing on you.
Combining screencasting and “teacher cams” has proven to be extremely effective student engagement. In this situation, you’ll display the students on your computer screen while creating a small window open for the teacher to see. It’s worth a shot.
Screencasting is very useful for online classes since it allows you to display what you’re teaching about in full detail. When considering creating an online video course, you can’t ignore screencasting.
Writing, recording and editing your content
You’re now ready to begin producing courses once you’ve decided how you want to convey your knowledge.
Technically speaking, you do not need to have all of the course materials ready before going live. Some course instructors complete their course while teaching their initial students; they put together a framework and then improvise from there.
This is perilous because if you appear unsure of your direction, your students may get unsatisfied. Some people may opt-out totally if they don’t believe you understand what you’re talking about.
However, you do not need to complete all of the course curricula before selling online courses. It’s usually best to start with a smaller set of content because you’ll be able to incorporate feedback from the students and make adjustments as needed.
We’ve seen far too many examples where course instructors produce many hours of content only to discover that their camera lighting was too poor or their voice was too soft throughout the video production process.
Begin with a simple plan and work your way up. It’s simpler to recreate 3 hours of lecture content than recreate 30 hours.
However – and this is crucial – don’t put off writing content! Some instructors are so preoccupied with course outlines and structures that they don’t leave enough time to organize individual classes.
Your content writing can help or hinder your course, so you should devote a significant amount of time to it. It’s a lot of work, and it’s not something that will just spring up from nowhere.
Developing grading and evaluation procedures
In most schools, grades are mostly based on tests depending on the existing learning management system, and that’s how the educational system determines how much you have learned. A pop-quiz is easy if you have been attentive; if not, you’ve been slipping up and have to step it up.
Assessments might range from a brief pop-quiz following you finish a class to a massive project that influences your mark at the end.
What type of evaluation you use should be determined by the subject you’re teaching and how you want your students to demonstrate their understanding. If you’re teaching a history class that focuses primarily on facts, a multiple-choice quiz based on the textbooks may be all you need.
However, if you’re instructing English literature, you may need to come up with something a little more challenging and fascinating.
Of course, evaluations are discretionary, and whether or not you use them relies solely on your teaching style, but bear in mind that a sense of success can help a student stay motivated early on.
Make certain your content is relevant
If you want to be impactful in the e-learning sector, you must engage the students who subscribe to your online course. Make sure to include the following in your online course content to make it more engaging;
- Concentrate on the essentials
- Deliver early results
- Set quantifiable objectives
- Boost your retention rates
Concentrate on the essentials
Remember that teaching is more than merely passing on information. Never before in human history has so much information been so readily available to anyone with such a low entrance hurdle. With only a few clicks on your phone, you may access a plethora of knowledge about Nuclear Physics.
It would have taken a dedicated book or an encyclopedia fifty years ago to acquire another viewpoint on the same topic, and it would have taken just as much effort now.
Self-teaching is possible with adequate discipline and effort, but not everyone has the desire and time to do so. As an instructor, your duty isn’t simply to impart knowledge to your pupils; it’s also to condense all of the unfiltered knowledge gleaned from that vast amount of data and offer it to them in a concise, structured manner.
Your worth comes from the fact that you recognize what’s bad and what’s good, that you’ve mapped the wheat from the chaff, and that you know what’s best and what isn’t. Being a successful teacher requires a thorough comprehension of the subject.
Deliver early results
The issue about online courses is that it’s a lot easier to drop out: you just quit, and there are no repercussions, no one to blame if you don’t finish.
Completion rates are harmed as a result of this. The average completion percentage of sixteen online courses offered by the University of Pennsylvania was 4 percent, per research.
Now, it doesn’t capture the complete picture, but it serves as a stark reminder that if you want to produce a successful course, you must keep your students engaged.
Providing an early value for money is one method to keep your students motivated. If students believe they’ve learned something from the first module, they’re much more inclined to stay.
Nothing depresses a person faster than feeling ineffective or foolish, which is too easy in a learning atmosphere. They’ll stick around if you provide them encouragement and a sense of success regularly.
Set quantifiable objectives
This is related to the previous point. A student must track their progress to feel like they’ve gained knowledge rather than wasting their time. Remember what we said about knowledge being structured? This is the reason.
When you decompose your body of information into distinct, learnable chunks, students may go back and see how far they’ve come. It’s also why tests and quizzes are useful tools: they allow you to track your progress and learn new things.
This also aids in the organization of lessons. Each lesson should focus on teaching a single skill or explaining a certain facet of the topic. A student must have gained something helpful by the end of the lesson. Constantly strive to stick to the outline of your online course.
Boost your retention rates
For several years, online course retention rates have been a source of passionate controversy. According to Techcrunch research, just about 6.5 percent of students who enlisted in massive open online learning courses (MOOCs) completed the course. Research by Katy Jordan ignited a glimmer of hope, with an estimated completion rate of online courses hanging around 15%.
On the other hand, retention rates should never be used as the major indicator of an online course’s performance. According to HarvardX research, only about 58 percent of students intended to complete their online courses and get a certificate.
Create a community for your online course
Creating a student community encourages interaction and decreases social isolation.
Humans are sociable creatures. It’s impossible to overlook this in a learning atmosphere; even introverts want social interaction. This is where technology comes into play once more. You should create a community for your students through a Discord channel, a Facebook group, an Udemy discussion group, or any other method you can think of.
What is the point of this? Quite a bit. How to develop an online class requires establishing a strong community. A community that extends beyond your modules and lectures provides students with a platform, which is a significant benefit.
Imagine you have a student who didn’t fully comprehend the last lesson. He has a few options, but the majority of them are troublesome. They may be apprehensive about contacting you, the teacher, for various reasons.
Self-study has its drawbacks since they may lack the motivation to re-train themselves. If you provide this wandering student a space to communicate with their peers, they may ask their peers to connect the dots in their insight, and before you know it, they’ll be back on track.
Another reason is that feedback is important. You can use a social network to see how your students are doing. Check out who usually seems to be behind; you’ll be able to tell who needs a little extra support at a glance.
If a specific lesson seems to be causing a lot of complaints, you could want to ask them what they got wrong and vary it up. Everyone, including the teacher, is a student.
Obtain feedback for your online course
Teaching is dynamic, and you’ll need to ensure that your students are grasping your courses correctly to determine how effective you are. The ability to construct an engaging online course relies heavily on good feedback.
Make sure to pay attention to what your students have to say.
It’s difficult to remember when you were fresh to a subject when working in a field where you’re an expert. What is plain and simple to an expert may not be so to a novice. This is why you must seek advice from others.
You should have two persons look at it to get the best results; First, a discipline-specific expert who can look over your course material and offer feedback on your approach; see if you’re omitting anything, if you’ve offered inaccurate information by accident, and so on.
Finding volunteers for your online course by joining Facebook groups in your course topic area is a great approach to get started. You could do a test run with a small group of interested people. The other person will be similar to your target audience.
It would help if you had the student’s perspective to ensure that you’re transferring your knowledge accurately, no matter how big or small this verification level is.
It’s all right to be Unpolished
It’s quite good to be unpolished, as the title suggests, particularly for your first pass at things! What you need t on the first try is feature-complete: all essentials are here, and it roughly fits.
You’ll want to switch things up now and then, and you’ll want to listen to what your pilot class has to say. Leaving it unpolished allows for greater flexibility, and the less set in stone there is, the nicer it will be for your endeavors.
Furthermore, if you’re new to content creation, going through the difficult early phases is the only way to gain the necessary experience. Don’t worry about it; just make sure you pay attention to any suggestions or critiques for improvement.
Adapt, modify, and update
Developing an online course involves a deal of time and resources and a lot of flexibility. You’ll have to alter your approaches regularly based on various circumstances.
On the other hand, making online courses is a terrific way to get your foot in the door of teaching if you’re ready to take that extra step, to throw your expertise and your heart into your work.
It’s nearly hard to do everything right when you design an online course. As a result, as an online course educator, your methodology should constantly include responding to your students’ input and updating your brand line on that feedback.
Analyze the outcomes of your online courses and adjust accordingly.
Even though your face is on all of the video courses’ content, don’t take bad reviews personally. When students post course reviews, you should always endeavor to take advantage of them.
Successful course instructors examine all comments and can adjust to the demands of their students. Negative feedback is unpleasant, but it is an unavoidable aspect of enhancing your online courses.
The single most useful quality you can have as a teacher is the capacity to adapt, modify, and modify your online courses regularly. Don’t neglect your students!
That’s everything there is to it about online course business. We won’t claim that establishing successful online courses is simple or quick, but we are confident that it is worthwhile.
Are you ready to bring your online course to life? We’ve got your back. Carefully follow all of the steps outlined from creating through marketing online courses, and you’ll be well on your way to developing your profitable online course.