How To Start A Profitable Blog Business 2022
Last Updated on 3rd January, 2022 by Lachie Hiriart
Learn how to start your own blog in 7 easy steps. Follow this step-by-step guide to discover the tactics to create a profitable blog.
How to Start Your Own Blog in 7 Easy Steps:
- Start a blog
- Choose your blog’s niche.
- Install WordPress.
- Choose your blog’s theme.
- Install some easy WordPress plugins.
- Create great content
- Promote your blog
1. Set Up Your Blog
Here’s my personal favorite starter kit, at the lowest price with the greatest features:
- Click here to go to Bluehost.com to start a blog Today.
- Choose the Choice Plus Plan.
- Enter the domain name you want to use (Entreprenuershipg.com).
- Enter your account information.
- Under Package Information, choose an account plan based on how long you want to py. (Remember, there’s a 30-day money-back guarantee with all plans, so no risk!)
- Uncheck the Package Extras (you don’t need them.)
- Complete your purchase, choose your password, and login to your Bluehost account.
- Answer the onboarding questions or skip them, but choose “blog” when prompted.
- Click “skip” when it comes to choosing your theme. (We’ll get that sorted out later.)
- You may use the Bluehost control panel to change your WordPress notifications. In the upper right corner of your Bluehost dashboard, click the WordPress button to be taken to WordPress.
Congratulations! You have now created your own self-hosted WordPress blog to help start a blog today! 😀
Here are some other things to consider when choosing a domain name:
- Your name should be memorable and not too difficult to type.
- Don’t confuse people with difficult spelling, so keep the name easy to spell and pronounce.
- Avoid using numbers and hyphens in your domain as it can confuse people.
- Keep your name a little bit broad in case you need to pivot to an adjacent niche.
2. Choose Your Blog’s Niche.
We all know that your blog needs a niche.
Whether it’s marketing, cooking, Crossfit exercises, vegan dogsitting, underwater parkour solo dancing – whatever crazy blog topic, there are an endless amount of things to blog about.
Here’s the problem:
Most professional bloggers will tell you to start with something that you’re passionate about because it helps you “maintain a consistent writing schedule and push through failure to succeed.”
Choose a niche at the intersection of passion, skills, and experience.
As a blogger, you are the brand.
- Think about: What you want to teach. Where you may already have expertise. Any potential leverage you might have in an industry. Where can you get a benefit from the market?
The next step is uncovering your expertise. Not what you think you are an expert at or want to be an expert at but what you have a proven track record of succeeding at. Your expertise is what enables you to make money with a new blog.
The third step is taking an honest look at the market.
Ask: How can you monetize this market? Just because you’re passionate about this niche doesn’t make it the right niche for you.
And last but not least is the leverage you have in your life.
Here are some questions to ask yourself: What levers can you pull? Do you have connections?
Insider information on a market?
An incredible skill set compared to most people?
How are you uniquely positioned to leverage any and everything in your life that others wouldn’t be able to keep up with?
3. Start a Blog By Installing WordPress
Self-hosted WordPress is the best blog platform for new bloggers.
The good news? Bluehost automatically one-click installs WordPress right from your hosting dashboard making starting a blog a piece of cake.
Choosing a blog theme is one of the first things you must do.
There are plenty of attractive free WordPress themes to choose from, including free blog themes.
However, if you want to pick your theme later, you can skip this step for now by clicking on the “Skip This Step” option at the end of the page.
Next, select what type of site you plan to create, and WordPress will help you with prompts. You can also just click “I don’t need help” to go right to your dashboard.
This brings us to our next step – choosing a theme for your blog.
Are you ready to start your blog? Start today with my link below:
Start a blog, Try Bluehost!
4. Pick a Theme for Your WordPress Blog.
A WordPress theme is a collection of templates, files, and stylesheets that define your blog design. Your blog may now appear like this: This is the default WordPress theme. On the left side is a menu that allows you to customize its appearance. There are two options when it comes to themes: You can either download a free theme with restricted license or purchase their premium option themes.
5. Install a Few Simple WordPress Plugins.
WordPress plugins are sets of tools that connect with your website and enhance its functions. It’s critical to pick the most suitable SEO and page load speed plugins when starting a blog.
Here’s a list of four of the best ones you should add to your blog:
My about page and home page were both created with Elementor Pro, which is a WordPress landing page builder. They offer a free version of Elementor, but the Pro edition improves on it considerably by providing additional templates.
ShortPixel reduces the size of all your pictures so that they are smaller files, improving page load speed. I’ve tried a number of different image compression programs, and ShortPixel is by far the best.
3. WP Rocket.
You can get started with WP Rocket for $49/year.
4. Yoast SEO.
I use Yoast SEO to administer my sitemap, robots.txt, page title, and meta descriptions.
6. Create Great Content for Your Blog.
Congratulations! You’ve created a blog and are ready to begin blogging. This is when the rubber meets the road. One thing first: blogs are no longer places for simply posting information and gaining a following. They’re now Google-driven websites that need organic search traffic to survive.
Each blog post should focus on one main target keyword, and here’s where it should be included:
- Put the keyword in your blog’s permanent URL.
- Include the keyword in the title of your post.
- Add your keyword to the first or second paragraph.
- Include the keyword inside of your headings.
- Add the keyword throughout your blog post.
It’s also essential to write content that matches Google search intent and compels them to take action on your blog.
Writing Blog Posts that Match Search Intent.
When planning your content strategy, think about what your reader actually wants when they are performing an online search for your target keyword.
For example, let’s say your target keyword is “How to Get Rid of Pimples.”
When you search for this term, you’ll see that a lot of blog posts feature titles including extra terms like Fast, Overnight, Quickly, and Home Remedies.
This shows that most people that want to get rid of pimples want them gone as quickly and discreetly as possible. And Google’s PageRank is pushing these articles to the top.
What does this mean for your content strategy?
You should get right to the point and offer a list of the best ways to get rid of pimples fast.
Don’t write a long post about “The Ultimate Guide to Getting Rid of Pimples.” And don’t start your post with the heading “What Are Pimples?” like many SEOs did in the past.
Instead, match search intent and provide the solution your readers are actually looking for by understanding the meaning behind their search.
- Here are some additional suggestions for improving your writing. Your blog pieces should always provide value to your audience. Use a clear beginning, middle, and end structure for your writing. Even the most routine of subjects can be made fascinating if you grasp story arcs and hero’s journeys. Make sure that the textual and visual content in your blog is high-quality
- Make your first blog entries conversational to form a bond with your readers. Use clear fonts and white space to make your blog postings readable. Add bullet points to help readers skip down the page without missing anything crucial. Check for spelling and grammatical mistakes twice. To make text stand out, use bold formatting.
Remember, a blog is an evolving thing that can be updated at any time. So don’t try to create perfect content – just get it out there and then update it later if necessary.
If you haven’t started your blog yet and are ready to go, get started today:
Create Your Home and About Pages
Before you start a blog, you should have a few pages in your blog’s top menu navigation so that readers quickly understand your blog and find important information.
In my blogging course, Blog Growth Engine, I cover extensivley the pages that you need to launch your blog and get started off on the right foot. I call them “Your Core Four” pages and they are:
1. Home Page.
We all know what a home page is – it’s the main URL of your website.
This page shouldn’t include every little detail about your site – its purpose is to sell your unique value proposition in two seconds or less.
If a reader hits your home page and doesn’t quickly understand what your site is about, they may bounce and never return.
A WordPress home page can be edited with a WYSIWYG (what you see is what you get) page builder like Elementor.
This tool allows you to drag-and-drop content blocks, including text, images, videos, color blocks, and more.
A good home page should contain:
- A slider or hero image with a headline and subheadline.
- A small section to tell readers more about what your blog is about.
- The main call-to-action button taking readers to an important page, post, or email list opt-in form.
- Internal links pointing to your important content to make it easy for readers to navigate around your site.
2. About Page.
To start a blog your About Page should answer all of your readers’ questions about who you are, what you believe in, and what your blog is about. This part will allow you to connect with your readers on a more personal level, so don’t be shy.
Make sure to write about:
- Who you are.
- What made you decide to start your blog.
- Your expertise or background to build trust with your readers.
- The pain point you’re solving and how you’ve dealt with the same struggles as your audience.
- Your success story.
- A call-to-action.
I wrote my About page as a narrative to keep readers interested.
You can check out my About Page here.
3. Blog Post Template
When it comes to starting a blog, your blog post template page is essential. Your blog is largely made up of articles, so make sure you have this template configured correctly before you start publishing them.
- Make sure you use a large enough font in black on a white background to make your text easy to read. (Do NOT break this rule! ) Your text should not be wider than 850 pixels. When you go above this, your readers must look too far to the left and right, making it harder to understand.
Looking at sites you want to model (not copy) and reverse engineer what they are doing is a major factor in establishing a successful blog. This is true for each aspect of your blogging company, but it’s especially important in the area of blog post design.
4. Blog Archive
The blog owner must be able to think of unique and separate content for each post, otherwise the site will surely lose its charm. A common problem with blogging is that too many people try to create similar pieces of work under one roof. This causes a slew of issues such as clutter, confusion amongst visitors, and lack of uniqueness in terms of both monet
The ideal range is no more than 10 postings per page, and the most common mistake is to have a lot of content on one page. This site is set up by default in WordPress, and nearly every theme will be automatically installed.
The same advice applies here as above, you want to model (not copy) sites in your niche that are getting great results.
Plan Your Future Content
How to decide which new blog post ideas to pursue is a frequent question I get. This should be determined based on keyword metrics such as search traffic, difficulty scores, and how well you believe you can rank for a term. You may keep track of this information in a simple spreadsheet with columns for future postings, including:
- Target keyword.
- Blog post title.
- Monthly search volume.
- Word count.
Analyze Your Content
Analytics tools must be used to assess the performance of your material. Google Analytics and Ahrefs are two powerful analytical solutions. Because Google Analytics should already be installed on your site, you may access your GA dashboard to view metrics such as site visits, average time on page, total page views, and a variety of other intriguing numbers. To determine whether
7. Promote Your Blog
The best approach to promote your new blog is to do everything you can to generate links to it. Links are the currency of the Internet; therefore, the more you have, the more Google will regard you seriously and rank all of your new blog entries. The following are some of the most effective methods for promoting your site:
One of the most effective strategies to promote your blog is guest blogging. It’s a fantastic method to gain credibility in your niche, meet other bloggers, and get backlinks. This is a hustle that necessitates cold email outreach and relationship building. Don’t worry about what you’ll receive from backlinks; first think about how you can add value
The greatest way to build links to your blog is to accept them without having to do anything. The problem with this, however, is that you’ll need a lot of time and resources in order for it to work effectively.
People naturally link to the best content they can find. So how do you make sure your blog posts are “linkable”?
When you’re starting a blog, your content needs to be unique and high-quality. That’s the basic entry fee to get into the game. To take it to the next level
- After you’ve established a blog, here are some more link-building methods to try: Broken Link Building: Use a tool like Ahrefs to identify blogs in your area with missing external connections. Send them an email pointing out the problem with their link and why you recommend reading at your site instead. This approach is ideal since it not only helps
- Link recovery: Use the Ahrefs Content Explorer tool to identify instances where your brand is mentioned but not linked to on other blogs. Here, you may reach out to the author of the article, thank them for the mention, and ask if they can add the link. Link partnerships are another way to gain links in guest posts and vice versa.
If you’re interested in more next-level ideas, check out my new guide to link building.
Starting a Blog: Summary
As you can see, starting a blog is really simple.
The 7 actions to starting your blog are as follows:
- Choose a niche.
- Pick a blog name and web hosting.
- Install WordPress.
- Picking your blog’s theme.
- Install WordPress plugins.
- Create great content.
- Promote your blog.
However, making your first blog successful is hard work.
To read more about starting a blog, check out my other guides:
- How to Make Money Blogging
- Things I Wish I Knew Before I Started a Blog
Now, it’s your turn. Why not start a blog today?
Start today with blue host: Blue Host
How to Start a Blog: Infographics
Feel free to post this infographic to your own blog! Just please make sure to add a link back to my blog as the source.
I also conducted my own research to understand the biggest challenges for new content marketers based on the stage of their blog’s growth.
How to Start a Blog: FAQs (Frequently Asked Questions).
1. What is a Blog?
A blog is a regularly updated website, run by an individual or group, primarily consisting of written text in an informal, conversational style.
According to statistics, 42.23 percent of Americans aged 18 to 49 read blogs in the United States alone.
2. Why Should You Start a Blog?
To influence and inspire online readers, one of the most common reasons is to provide useful information. You can really assist others if you have substantial expertise in your field of work and excellent writing skills. If you know how to generate income with your blog, you may make a good passive living.
Blogging can provide you the perfect platform to:
– Develop yourself personally
– Improve your writing
– Build new relationships and network in your field
– Share your knowledge with your audience
– Make a lot of money
3. How Much Does it Cost to Start a Blog?
You have the choice of using a free or paid blogging platform when you create your own blog. Both have advantages and disadvantages. WordPress.com and Blogger are excellent free platforms that allow you to test your hand at blogging for free. However, there are limitations to every free tool. You won’t be able to use better themes, fewer advertisements,
On the other hand, if you’re a seasoned campaigner or a novice confident enough about blogging, you could opt for paid platforms.
Website builders like Squarespace and Wix provide excellent paid plans that help you customize your site the way you want without restrictions. Moreover, such platforms allow you to optimize your site for search engines, add advanced features like an online store, drag-and-drop editors, and more.
Here are some of the essential expenses:
– Domain name: It may cost you around $10 per month
– Hosting: Shared hosting cost typically costs $3 – $10 per month. Then there are more advanced options like VPS hosting, dedicated hosting, etc.
– Optional expenses include a premium WordPress theme (costing between $30 – $60), marketing tools, additional plugins, and more.
– If you are considering blogging as a hobby, then it should be free.
– If you aren’t that serious and don’t mind minimal features, then it may cost you about $50-$60 per year.
Now, if you’re planning to invest in additional features to scale up your blog, then it may cost over $400 per year.
4. How Do I Get Readers to My Blog?
To get readers to your blog, you have to provide value to your readers.
Here are some steps that’ll help get you there:
This is especially important for local businesses, since they need to rank in search engine results pages (SERPs) or organic listings. Search engines reward sites with good SEO by ranking them higher. -> – Create appealing headlines – Your headline is the first thing someone looks at. Help them see why they should care by listing all of the benefits. The following
Implementing all the steps mentioned above can help you get some initial traction to your blog.
5. How Do I Start a Successful Blog?
There are over 600 million blogs in the United States alone. However, 95% of them aren’t successful. Many aspects set apart outstanding bloggers from those who fail. Understanding market viability and audience revenue potential are among the most important factors in launching and maintaining a successful blog. –
– Being great at self-promotion
– Offering value-based content
– Providing content consistently
– Creating a schedule and sticking to it
– Engaging subscribers proactively and solving their pain points
6. Do Bloggers Get Paid?
Bloggers can make a lot of money. Others earn nothing from their blogs.
Breaking it down, bloggers mostly get paid through:
– Affiliate marketing
– Online courses
– Sponsored posts
– Selling products
However, if your blog posts don’t offer much value, it’s difficult to create an income.
7. How Do Bloggers Get Paid?
Bloggers may earn money in a variety of ways, including as advertising revenue, affiliate fees, course or ecommerce purchases, and so on. The most frequent measure of earnings in affiliate marketing is EPC (earnings per click). CPM (cost per 1000 impressions) is another term for this measurement.
Apart from this, you can also sell products based on your expertise. For example, if you run a travel blog, you could sell brochures on the best tourist destinations. Or if you run a food blog, you could sell e-recipes of your best dishes.
Offer something that is valued by a segment of your audience and bring paid subscriptions to enlist them. The amount could be as low as $5 per month per person. But if you can create the value to attract large volumes, you can start to make a decent income.
8. Can You Start a Blog for Free?
You don’t need a lot of money to start a blog. You may set up a blog with little investment and occasionally for free. nnYou must choose whether to self-host or use a fully hosted platform when you start one. The cost of utilizing a completely hosted platform is usually minor each month. However, obtaining a free platform is simple
When you use a free platform, you’ll have to abide by the platform restrictions and will rarely make money. With almost unlimited revenue potential, you should pay to host your blog.
9. How Do I Start a Food Blog?
In today’s culture, food and recipes are two of the most popular subjects to look for. Food experts at present prefer to try new cuisines and tastes since everything is readily available.
Now’s as good a time as any to start your food blog.
Here are some steps to do just that:
– Choose your web hosting company.
– Select a perfect name for your blog that is relevant to your niche.
– Choose the perfect theme for your food blog. The right theme can attract viewers instantly and help you increase your subscriber base.
– Perform keyword research and choose a sub-niche in the food space.
– Start posting and learn how to write recipes in an SEO-friendly manner.
– Get backlinks and guest posts from other food blogs.
– To sustain your blog, you might also want to find out ways to monetize it. Third-party advertisements, affiliate marketing, and selling exclusive recipes are some ways to do that.
10. How Do I Start a Travel Blog?
Most individuals are thrilled about traveling. If so, you may start your travel blogging career and make money by providing advice. There are several travel affiliate programs that pay when you suggest anything like hotels, Airbnbs, vacation products, or travel insurance.
Here’s how to get started now with a travel blog:
– The first step is to determine the sub-niche of your blog. There are plenty of options, including solo traveling, luxury traveling, budget traveling, family travel, and more.
– The second step is to decide on a name that’ll be an instant hit with your target audience.
– Set up web hosting.
– Get the perfect theme for your travel blog.
– Perform keyword research and choose a sub-niche in the travel space.
– Publish travel articles based on your expertise, and format them for SEO.
– Obtain backlinks and guest posts from other travel blogs.
11. How Do I Start a Fashion Blog?
If you’re interested in the newest trends, starting a fashion blog and capitalizing on your interest is a wonderful idea. However, it’s a crowded market; therefore, building and developing your fashion blog will require extra work.
Here’s how you can start your fashion blog:
– Think about what type of fashion you want to talk about in your blog. Fashion can be a broad term, so it’s essential to select a style or niche. For example, do you want to blog about high fashion or street fashion? Vintage or Gothic?
– Get the perfect domain name that will hit off instantly with the audience.
– Choose your hosting provider.
– Select the theme that best suits your style and the fashion you want to talk about.
– Create content consistently. Never miss out on blogging.
– Promote it heavily, especially on social media platforms like Instagram.
– Since it’s fashion, you want to give it the maximum exposure you can. Monetize it through social media, podcasts, and advertisements. You need all the attention you can get.
12. How Do I Start a Beauty Blog?
Starting a beauty blog may be the ideal job for you if you’re interested in cosmetics and current trends. This sort of blog is best utilized with a YouTube channel and Instagram account.
Here’s how you can start a beauty blog:
– Think about what you want to talk about in your beauty blog. Oily vs. dry skin? Fair vs. dark complexion? The list is endless, and it’s up to you to decide your focus area.
– Pick your blog’s name. When it comes to beauty, a catchy, memorable name can attract the right audience.
– Again, choose a hosting plan and install a beauty blog theme.
– Do keyword research on the how-to keywords that people are looking for.
– Schedule your articles and make sure to embed YouTube tutorials into your posts.
– Advertise on social media and via email newsletters.
– You can also provide video tutorials and share beauty tips to increase your subscriber base.
13. What is WordPress?
WordPress is a free and open-source blogging platform that has over 30% of the world’s websites. It allows you to write, publish, and share web pages. Blogs are also one of the most user-friendly platforms for hosting them. And all you have to pay for is the domain name and web hosting services.
WordPress is a feature-rich content management system (CMS) that allows bloggers to publish material. It includes a dashboard where you can modify posts, media, pages, comments, plugins, themes, users, website settings, and more.
14. Should I Use WordPress.com or WordPress.org?
WordPress.com and WordPress.org are two very different platforms.
WordPress.com offers an end-to-end solution to start a simple website for free. You need to sign up, and you are all set to build your website.
WordPress.org is an open-source website platform that can be leveraged only through a paid hosting account.
Here are some key differences between the two platforms to help you make a more informed decision:
WordPress.org: It’s completely free to try, but in order for the website to be visible and published, you’ll need to purchase hosting and a domain name. WordPress.com: You may create a free blog with the moniker WordPress. To obtain a unique domain name, you must spend at least $4 per month.
Setting up a blog or website on WordPress.org may be challenging, because it requires some technical knowledge such as buying hosting and a domain name, then combining them with the website. WordPress.com: WordPress.com takes the user through a step-by-step process to make the installation as simple as possible.
WordPress.org: It offers excellent customization options through more than 7,500 free themes. Users also get to choose thousands of premium themes.
WordPress.com: It comes with limited customization options. Free and personal plans offer over 150 themes, and other premium plans offer over 200 paid themes.
WordPress.org: You get access to over 50,000 plugins, in addition to several thousand third-party plugins, for free. WordPress.com: Only business or ecommerce plans allow you to install plugins. These plans cost $25 and $45 per month and provide more than 50,000 plugins.
Last Updated on November 29, 2021 by Lachlan Hiriart
Lachlan Hiriart is a full-time blogger, Company Director and business owner. Join Lachie and monthly readers on Entrepreneurship to learn how to scale your start up business today. Before starting this blog, Lachie managed to build 1 company and two additional successful businesses from the ground up h